The main objective was to increase e-commerce sales

The Brief:

H&B is one of the biggest beauty stores in Pakistan offering authentic high-end products at affordable prices. H&B was looking for services to improve the brand image that can generate repeat customers, brand loyalty, and increase online conversions through new and repeat customers.


Digikal Media ran highly focused brand awareness and conversion campaigns allowing its social media fans to engage with the brand and generate e-commerce sales. We succeeded in maximizing the ROAS by achieving approx 29x returns in less than 10 days!